To borrow from Mark Twain’s memorable response to stories of his apparent demise, rumours of the sales funnel’s death have been exaggerated. It’s not only very much alive, it’s still a highly relevant part of any marketing and sales effort. Now it just looks... READ MORE >
In our first post, we talked about brand fog and the danger signs that a brand is hazy and ill-defined. There are many canaries that will alert you to the potential for lethal gas in your proverbial brand coal mine, but no bird is... READ MORE >
Resilience is the quality of bouncing back, the snapback in elastic bands and a baby’s cheek. In people, it’s the ability to survive failure or problems because their self-esteem and reputation have been honestly earned over time by repeatedly rising above challenges and working... READ MORE >
What Our Clients Are Saying
Brand Clarity was great to work with. They understood how important it was to involve our many stakeholders and our community influencers in the branding process, and as a result we now have a brand that everyone is excited to support.
K.C CarruthersCFRE, Executive Director, Georgetown Hospital Foundation
From the outset, the Board and I were impressed by the effort put into understanding our organization. You quickly grasped the challenges faced by CRHSP, health care practitioners and the communities with whom they relate and serve.
Pierre L.-J. Ritchie, Ph.D., C. Psych.FAPA, FCPA Executive Director, Canadian Register of Health Service Providers in Psychology
I have been involved in numerous branding projects in the past, and I am personally impressed with the structure and process that Brand Clarity followed in this important branding project.
Rob HunterExecutive Director, Ontario BIA Association
They took the time to get a real sense of the culture, mission and vision of our organization. They were careful to involve key stakeholders and members of our target market in this whole process.
Ann BilodeauK-W Habilitation Services
Not only are they masters of strategy, but they understand to their core the discipline of brand. This combined with their down-to-earth approach to working with their clients is what sets them apart. Partnering with them has been a great experience.
Kay MatthewsExecutive Director, Georgetown Downtown BIA